Experience @ Espresso Bar
Our brand is committed to offer a 3 dimensional brand experience and focuses on
store ambience, food and beverage (we launch a new menu offering every quarter),
marketing activity within the store (Friendship week etc) and warm and friendly
service.
Our belief is that the store is our brand ambassador and word of mouth through
guest experience has been our backbone of success & this will remain the way forward.
We being an experiential brand believe that guest endorsement and guest patronage
has kept us going….
We use key touch points to differentiate our brand experience. These include store
ambience, product range & innovation and guest service. Barista Lavazza also offers its
guests other elements for engagement like the guitar, scrabble, chess etc.
- Refresh Store Look:
Barista Lavazza constantly works towards refreshing its store look. This activity is backed by quarterly promotional launches in the stores itself as well as through the online channel.
- Refresh Store Experience:
Regular activities to refresh store experience, celebrate events and activities like celebrating Friendship Week.
- Innovation in Beverage and Food:
Innovate F&B using consumer understanding (we launch a new line of Food and Beverage every quarter). These F&B Launches are meant to create excitement for the guests.